Ferrari's First Electric Car Is Coming to Australia — Here's What It Is

Ferrari has pulled the covers off the Luce — its first fully electric car — and it's a bigger deal than most EV reveals. This isn't just a new model. It's Ferrari rethinking what a Ferrari can be, while insisting the V8s and V12s aren't going anywhere.

For WA buyers, the confirmed Australian availability is the headline. Local pricing and timing haven't been announced yet, but Ferrari has made clear this car is coming here.

What it actually is

The Luce is the first five-seat Ferrari ever built and only the second four-door model after the Purosangue SUV. So yes, it's practical by Ferrari standards — and that's a first. Four electric motors (one per wheel) make it all-wheel drive, another brand first. Power sits at 772kW with 990Nm of torque, and Ferrari quotes 0–100km/h in 2.5 seconds and a top speed of 310km/h. The kerb weight is a hefty 2,260kg, but Ferrari says the low-mounted floor battery keeps the centre of gravity so low that it handles like a car 400kg lighter.

Range is claimed at over 530km from a 122kWh battery running on 800V architecture. It can charge at up to 350kW, meaning around 20 minutes to add 70kWh on a fast enough charger. That 530km-plus range is relevant if you're doing the Perth-to-Albany run or heading up to Geraldton — the kind of distance where EV range anxiety is a real consideration for WA drivers used to long stretches between stops.

Three power modes are selectable via a new e-Manettino dial. Range mode caps output at 320kW and drops the front axle to conserve energy. Tour mode lifts it to 460kW. Performance mode unlocks the full 725kW, with a brief 772kW peak available through launch control.

The design story

The exterior wasn't designed in-house. Ferrari handed the lead to LoveFrom — the creative studio founded by former Apple design chief Sir Jony Ive and Marc Newson. Ferrari gave them a brief, then went silent for six months. LoveFrom came back with two books and no digital presentations. Ferrari says those early ideas are close to what was unveiled.

The result is built around a large glazed cabin Ferrari calls the "glass house", with aerodynamic wings wrapped around the body. The concept of "permeability" — where air flows through the car via channels rather than purely around it — shapes much of the bodywork. The tail-lights deliberately reference the 360 Modena and 458 Italia. Wheels are 23 inches at the front and 24 at the rear, the largest staggered fitment on any production Ferrari. Drag coefficient is 0.254Cd, the lowest of any Ferrari road car.

One detail worth calling out: the sound. Rather than using a synthetic soundtrack through the speakers, Ferrari captures actual motor and gear vibration via an accelerometer mounted in the rear axle, then filters and amplifies it into the cabin — and outside the car. It only ramps up under hard driving.

What it means for WA buyers

This is a car for Ferrari customers who want five seats, daily usability and zero-emissions motoring without switching brands. The 122kWh battery is designed so cells can be swapped for newer technology later — a smart move given how fast battery tech is moving.

Inside, Ferrari has kept physical controls: a machined aluminium steering wheel, the traditional five-position Manettino dial alongside the new e-Manettino, and a mix of real gauges and OLED screens. Ownership includes a seven-year maintenance programme and an eight-year warranty on electric components.

Ferrari's multi-energy strategy means the Luce sits alongside petrol and hybrid models — it's not a replacement for anything. For WA buyers considering the top end of the luxury EV market, this one just changed the reference point.