Ferrari's First EV Has Four Motors, Five Seats and a $1M+ Price Tag

Silent and heavy. Two words that haunt big-battery EVs. Two words Ferrari has spent five years and untold millions trying to kill with its first-ever electric car, the Luce.

The result? A four-motor, five-seat grand tourer that Ferrari says will make you feel like Jimi Hendrix behind the wheel — and will cost well over a million dollars in Australia when it arrives next year.

What Is the Ferrari Luce?

Unveiled in Rome, the Luce is unlike anything Ferrari has built before. It's the brand's first EV, its first five-seater, and the first Ferrari since 2010 to be designed entirely outside of Maranello — penned by LoveFrom, the US design collective founded by former Apple chief designer Jony Ive and Australian Marc Newson.

The silhouette is a clean four-door EV shape, with a distinctive glasshouse that appears to sit beneath the outer bodywork as if the shell has been lowered over it. The razor nose and deep aero channels still scream Ferrari, and the staggered alloys — 23 inches at the front, 24 at the rear — are machined from solid aluminium in a turbine design that'll turn heads in any Perth suburb or regional town.

Newson puts it plainly: *"This is a different kind of Ferrari. And that was the point."

The Performance Numbers Are Serious

Four electric motors — one at each corner — produce a combined 772kW and 990Nm. That's enough to hit 100km/h in 2.5 seconds and 200km/h in 6.8 seconds. Each motor can independently deliver power, capture regenerative energy, handle steering inputs, or adjust vertical movement for grip. The whole system is managed by a central control unit that Ferrari describes as almost imperceptibly smooth.

For those worried about WA's long open-road runs — think Perth to Broome or down to Albany — the 122kWh battery delivers more than 500km of claimed range in standard driving. Ferrari limits output by drive mode to protect that range: Range mode caps power at 320kW through the rear motors only; Tour unlocks all four for 460kW; Performance unleashes 725kW and, realistically, eats the battery at pace. The battery is also designed to be fully replaced if chemistry improves over the next decade — a smart long-term play.

Weight sits at 2,260kg, but Ferrari claims a centre of gravity 95mm lower than the Purosangue's, making the Luce feel roughly 400kg lighter in corners than it actually is.

Inside: Part Fighter Jet, Part Device

The cabin leans heavily on tech without losing physical feel. A layered driver display uses circular cut-outs and physical needles over digital screens. The central touchscreen hinges toward the passenger. Controls are aluminium or glass. Launch control is accessed via an ejector-seat-style handle beside the driver's head.

On sound: Ferrari didn't fake it with synthesised noise. Sensors and accelerometers capture real motor vibrations and amplify them inside and outside the cabin. The system took five years and 40,000km of track testing. The result is meant to be expressive — tied to your throttle inputs, not a looped audio file.

For WA buyers with a million dollars to spend and a fondness for both long open highways and weekend track days, the Luce is one of the more compelling arguments for going electric. Whether it's worth the price of a very nice house in Cottesloe is another question entirely.